Good Juice are a rock band formed in 1970 by bassist, singer, and songwriter Thor Berglie, who has remained the sole constant member. The band was the hottest thing going in Barentsburg, Norway when they decided to ditch the balmy island life of Svalbard and take their gritty sound to the USA in the late 1970s. The power trio had astonishing success in the states during the early 1980s despite the fact that they steadfastly refused to allow their music to be recorded. The band’s raucous behavior and stealthy, ephemeral appearances opened the door for the new wave of heavy metal which took over the US scene in the 1980s.
Good Juice are generally classified as heavy metal, although Thor scoffs at the notion of labeling the band’s sound. “We play rock n’ roll” is the band’s mantra. The band’s music takes on themes common in the genre including war, good versus evil, abuse of power, promiscuous sex, substance abuse, and “life on the road”. The band are currently rehearsing at The Soundry and preparing to launch a tour of select cities in the fall.
